The most expensive direct cost for an airline is fuel - 49% (ish). JB and his band of merry men and women, including the ex-chairman of Caltex, couldn't hedge fuel correctly if their lives depended on it and thus that would probably be a good place to start. For the record, flight crew costs are around 8% of direct costs for a legacy carrier - you wouldn't know it though JB seems to blame pilots for everything!
One can only hope that the influx of Chinese board members can influence improved decisions all round and eventually get the share price heading north of 17c again.
For those of you playing at home, reference for the above here...
Doganis, R 2012, Flying Off Course: The Economics of International Airlines.
Last edited by romeocharlie; 27th Jul 2017 at 22:19.
Reason: Additional info... and spelling. Can't spell.