After all it's nothing new even Laker and People Express were doing this in the 1980's
And look what happened to them. They didn't stay in the market for long. Now there are grumblings elsewhere on this forum about Norwegian's finances. It also seems their introduction to smaller airports in the US with the 737 is a total shambles with cancellations all over the show. Additionally especially during the summer months there doesn't seem to be much difference in fare structure between low cost and legacy carriers. I know which I would opt for. However I wish Premier the best of luck and certainly hope they do a better job than Norwegian are doing at the moment. I also hope their choice of aircraft will prove successful as the 320neo is certainly having a lot of teethining troubles so much so QR have cancelled their options on future orders.