Except that this experienced crew _did_ make an approach to a taxiway marked with centerline greens rather than the well lit runway alongside and with several widebodies queued on it which they also saw. Restating the reasons they shouldn't is like saying in that in the research I posted earlier the observers should have seen the gorilla. Research repeatedly shows how easy it is to get human brains to have these misperceptions.
The more this crew concentrated the more their attentional tunneling made them convinced they were making an approach to 28R. Sure we all know airport marking and lighting but once that misperception kicks in it will be difficult to remove. So the first thing is to make misperception less likely and then to break the misperception if it does occur.