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Old 25th July 2017 | 12:43
  #118 (permalink)  
pax britanica
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Joined: Aug 2001
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From: se england
Skipness One has it right

This is a fiasco for BA since while they can maintain schedules it shows up what a rubbish outfit BA have become under WW leadership (He appointed Cruz so he is the one to blame) .

Cuz approach is all short term with no plan whatsoever for growing the airline and protecting the brand.In fact like many Mckinsey monkeys he seems to feel the brand reputation never goes away no matter how much you trash it -experience shows you can live off the brand for a while but when the backlash starts it goes down hill very very quickly.

Cheap fuel is propping up BAs numbers not product or service or efficient operation and when the next recession kicks in and there is much reduced J travel people will go for the airline with decent Y offerings and BA are surely deficient there. Sad but this once great company has just got to 'top of descent'
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