Originally Posted by
BigGeordie
Historically, legacy carriers trying to get into the low-cost market have not been very successful. BA tried a few years ago with Go.
Then again, in many ways, EK resembles a low-cost carrier anyway.
Qantas with Jetstar and Korean Air with JinAir seem to be doing fairly well in the low cost market. As an outsider of the ME, my perception is that FlyDubai is a low cost carrier and that the majority of EK's work is as a glorified slaveship.