Snapper, you are not missing anything. Your previous offerings also have some merit.Those of us from the long missed era will recall how difficult it was to conclude who actually owned Monarch. Mate of mine with job offers from everyone as he sought to escape the dreadful BOAC/BEA merger, checked out each potential employer at a place called Companies House. Stuck on the Monarch microfiche ( I think that's what it was called in those days ), Assistant politely asked him if he was trying to find out who owned Monarch. His bleak "well, yes" was responded with the fact that nobody, actually, knew. However, whenever the company needed shed loads of money, a big fat cheque would appear from some gnome in Switzerland.
I tend to side with you Snapper. Far from rubbish.
Oh, my mate decided on Laker but they went bust. He went to Air Europe but they went bust. Had he gone to Monarch on the B720 (yes, 7 2 0 !!!) , He would have enjoyed a long, unbroken, happy career .