Despite looking so tempting I don't think many have tried to land on the A4, A5 or A9. The locals know the place quite well and the visitors normally take the easy way out by doing an ILS. The nearest you can get to a side-step is circling to the Kaagbaan off an approach to the Buitenveldertbaan. Taking off though is another matter. And believe it or not, the jury are now re-reviewing the data on that one.
Why do pilots try and land on things other than runways? Because they think the thing in front of them is a runway. The human brain rarely sets out to prove a think wrong but instead assembles information to prove something is correct. It's very similar to landing at St Athan instead of Cardiff. Solutions? There are many. Companies who have trainers who are scared of flying often prohibit all visual approaches. They might also insist on autolands whenever possible. Their passengers' problem then comes when the inevitable automation failure (due finger trouble and/or system failure) occurs and the monkeys at the front now have to fly without help from the aircraft.
The best is to encourage pilots to fly manually and make them look out of the bloody window. Allow free go-arounds (no paperwork) and have a proper pilot support network that encourages them to learn from each other. Beating people with a safety stick is very unsafe in the long run.
PM