agreed, no money to be made out of exmouth, but the perth-broome direct route can certainly support 2 jet operators, probably not 3 though, and dj should be flying this one soon.
On the other hand, Townsville supports dj, qf and alliance, all be it a much bigger market.
apparently airnorth aren't happy about qf's plans to extend ph-bme out to knx, a market they have all to themselves at present.
interesting times, and will be interesting to see how it plays out...