Not all business travel is done by global companies and a lot of people in Northwest England are refusing to fly AA
and to a lesser extent UA because their product is so poor and when TCX can come up with a better price and a quality of service which is way better.
TCX now operate a number of routes which do not require hubbing in the states or via LHR/AMS/CDG, it`s like many business travellers now use Easyjet or Ryanair which even 10 years ago was hardly heard of