The ac name change was entirely predictable and explainable. When she fell out with Artemis they would have insisted on the removal of their logo and branding from the kite.
Her plan/strategy is also becoming clear as is the fact that she still has sufficient funds to continue.
I expect a lowish profile solo completion of the journey, with a ton of stills and footage of her on her Jack Jones in said kite.
Then a carefully repackaged/re-edited film (which appears still at the production stage) during which the whole pprune saga will be presented (as opposed to hidden/denied) with us lot as very much the bad guys who went nuts over some mis-managed press releases.
As we all should know by now, we live in a world where fake news rules if you have the fund and means to make it so.
I'd leave it to Karma to have the last word now, except to say some of you are way too trusting!
QED from me.