How long will Alex Cruz last now?!... He may not be responsible in some peoples views... but will his Exit be an inevitable response in part of the solution? British Airways cannot be seen to be a LCC and trade on those "Values" for short haul - If AC wants to go down that route then a subsidiary LCC should have been created (Oh ... "GO") especially when fares are not LCC! - Maybe Alex Cruz will rightfully GO and BA will rebuild their brand as a premium product.