If TXC can just conquer reliability/punctuality issues then the TATL market can be theirs for the taking.
TXC now first choice for many I know if direct available with fare aggregators offering amazing deals. £400 rtn to LAX in October. All others are stoppers in the £550-£600 range.
Not personally heard any bad reports but having to draft in the Wamos 744, HiFly A340, etc. has caused a few significant delays. It will be a shame if tech issues stains their reputation.