I think the problem that many are identifying is a reasonable writing style, and a lack of content.
Getting the level and quality of content right is a problem given the large variations that there are in the consumer base.
Whirly, whilst you are an author with some history, do you think that you are able to write month-in-month out on the variety of subjects that would make for a regular column, whilst still packing the content in?
IMHO, there are already enough chatty articles and the mags need more substance.
Charlie.