I agree with you as far as flying hours are concerned. Although outside of your flying hours, your other aviation experience should certainly be relevant. School studies, experiences, exposure to the industry, volunteer work etc. Apparently all disregarded.
Where did you hear this from?
I applied for the program and everyone I met was studying something aviation related (eg dual degree in aviation and business, or had some flight hours) or involved in aviation in some other form (baggage handlers and flight attendants).