OTP is nowhere near CX's top problems at this stage. Better airlines worry about OTP. We have structural issues that aren't going away anytime soon. We are woefully mismanaged.
All the parts and pieces are there for a profitable and world class airline, but the processes are antiquated, non-industry standard, and often nonsensical. CX truly cuts off its nose to spite its face. It truly bends over dollars to pick up nickels.
This is what ignorance and arrogance looks like when allowed to run unchecked. It's truly pathetic. No Swire will fix this, ever, unless Swire culture changes, which it won't.