Under the pre-JAA system, perhaps. That was known as the CAP509, and meant that someone with 200 hrs could go to the airlines, since it was the only way to do it with those number of hours. With the JAA modular route, the courses are the same, except with one you can do the different parts at different schools - or you could do the entire integrated course as a modular course at Oxford - its all the same.
Even BA take non-integrated guys. Their internal-application for flight crew takes no account of where you went, just the colour of your licence - even with 200 hrs modular. You still have to pass their selection tests.
The 72K comes with their accomodation costs added to the course costs.