“We’ve just got to tough it out,” says Sir Tim, the airline’s president and founding member of the carrier in 1985. “The business model is essentially a sound business model, but at the moment it’s challenged. For no reasons of our own, purely from geopolitical and socio-economic reasons.”
Nope...certainly nothing to do with massive over capacity, bloated staff numbers, arrogance etc etc. EK management have never put a foot wrong. It's everybody else's fault. I recall the head of Nokia say the same just a few years ago. Nokia who?