The reason why I asked my previous question is because the press release states the following...
Under the terms of the five-year agreement, Eastern will operate its flights under the Flybe brand.
In addition, four Eastern aircraft will serve existing Flybe routes to Aberdeen, Edinburgh, Glasgow and Manchester, which the airline claims will “significantly improve” connectivity for Scotland.
It's either misleading/badly worded, or means that Eastern will fly all it's scheduled routes as a Flybe franchise?