This has got to be one of the biggest crocks of ****e for a long time.
I hope they scrub out the part about 'saving thousands of tons of greenhouse gases' on the ASA moronic dribble 'hold music' you have to endure waiting for one of the briefing dudes to get to you.
And whats even better - not having the balls to come out OFFICIALLY and tell the industry what they are doing - leaving it to the dudes at the consoles to do the explaining and take the heat.