What would have been interesting, entertaining and scary all at once, was to be a 'fly on the wall' at the committee meeting that spent hours dreaming up these schemes. Supposed hi-powered execs, who should have better things to do, sitting around a table brain storming about such irritating trivia and then the head honcho coming to a decision and sticking a pin in the worse one.
What rise in profit was this supposed to generate? What loss in profit has it caused? Probably zero in both cases.