Ryanair adding Air Europa transatlantic services to the booking engine, and discussion in the newspaper today that Alitalia may also feature....
...a stroke of genuis, Ryanair gains a reputation as a go to site for transatlantic trips, then it awaits the next big downturn and taps into a pipeline of discounted long haul aircraft, then has a competitive edge to launch its own services and has instant traction, successful routes chosen based on data from previous sales...