Originally Posted by
BigFrank
"Call for Spanish boss who outsourced 700 IT jobs to India to quit after computer failure hits 300 000"
is the sub-heading in tomorrow's edition of "Herr Hitler's favourite Fleet Street title."
Is this an acceptable sub-headline relating to a Spanish multi-national company?
Would this be an acceptable sub-headline relating to a hypothetical British multi-national company?
If "yes"...would it be equally acceptable if a similar incident happened in a different company, whether real or hypothetical, not led by someone called Señor Álex Cruz to begin:
"Call for Jewish boss...." or "Call for heterosexual boss..." or "Call for paraplegic boss...." ?
@Bigfrank, get a grip and go give your head a wobble. The fact is that Signor Cruz is Spanish. The fact is that he's an inexperienced cost cutter, brought in to make IAG shareholders happy. IAG are now reaping the rewards of their diligence when it comes to strategic planning and opex.
Until a short time ago, BA's brand and product was a world leader. Now, due to the appointment of an accountant rather than a business leader, the brand will remain in an unrecoverable dive until bought out by another opportunistic party.