Legacy airlines are going the way of the dinosaur, we are living through a period of massive structural adjustment. Industries which sat comfortably for decades, such as Taxis, Video/DVD rental, music shops, book shops etc have had the carpet pulled out from under them by internet connectivity.
These days a generation have grown up being used to doing things online and will be followed by subsequent generations who will expect to be able to do anything via their smart phone. Read a book, download a song, watch a film, order a pizza, book a hotel room, buy an air ticket etc are increasingly done online and it's getting more sophisticated.
I often wonder whether the structual adjustment is real structual adjustment (ie increased efficiency) or just a hostile take over of a more expensive way of doing business. For example it is now more expensivs to hire a DVD than ever before AND you have to live somewhere that actually has decent enough internet. Uber is just flat out illegal, but somehow muscles in.
Same in aviation how can you compete with middle eastern airlines or Asian Airlines when they pay no or low tax, and have friendly regulators. Imagine what a EK captains salary would be worth in Australia. Norwegian is next where you basically shop around countries looking for the best regulatory deal. Once all the legacy airlines get destroyed I wonder how much we will pay airfares and at what quality of product