be careful with that superior attitude. No one wants to pay a premium to fly QF anymore. & JQ have been having a
PR nightmare lately & JQ=QF in most peoples minds
But here's the thing - QF from Brisbane to ZQN for example is only seasonal, twice weekly and often costs more than a round trip to LA.. The demand is there for for premium service and Qantas steps in to meet demand and prices accordingly.
There are always going to be different segments of the market, and not all airlines target all segments. Some might be prepared to pay more for QF due to getting FF points for example. Others might instead go to flight centre and select the cheapest fare, even if it is an Indonesian airline with a questionable safety reputation that they've never heard of. You could argue that the likes of NZ and QF aren't trying to attract these customers, as they couldn't make money from them!