I absolute commend Joyce for standing strong in what he believes.
Bullying and assault has absolutely no place in this world, regardless of what you think on the issue or Joyce as a CEO.
IMHO, the only mistake he's made is to pursue civil charges. If he really wants to champion the cause of acceptance, he'd have done well to let the police sort it out and not got involved.
Nothing would have been more dignified than indicating he wasn't going to pursue a civil case, because he'd much rather focus his efforts on positives of the cause.
A lost opportunity to take the moral high ground, methinks.