So true easyflyer83. All carriers have always gone for advertising around the CC giving cabin service not cabin safety. No one wants to talk about safety. Whereas, car manufacturers talk about safety features all the time! When it comes to public transport - trains, planes, cruise ships and bus/coaches? No one says a word.
It has long be held in the airline world that to talk about safety would, rather than reassure, frighten pax away and 'tempt fate' the next time the carrier had a prang.