The over reaction to some of this is incredible.
There is no doubt that the wording from some marketing flights is naive and consequently reflects badly but ultimately the concept that someone could get airborne, (either for pure enjoyment or for practical purposes) whilst a pilot making a flight gets some company and an appropriate contribution to the cost HAS to be a good thing.
We all know the age of the average GA pilot is 490 and so getting people aloft is great because perhaps 1 or 2 of them just might decide they might like to do it for themselves.
As said the wording from some is poor BUT nobody is arriving at a local grass strip to find a private pilot and his 1972 PA28 with the thinking it is anything other than a private pilot at a grass strip and a 1972 PA28.
Commercial pressure and customers thinking its some alternative to NetJets.... really?