Flying schools that rent out their aircraft so as pilots can undercut/take cash from their business are losing vital business. And if a flying school isn't making money on trial flying lessons, why is it doing them?
There is going to be an interesting Vib in flying clubs all over the Uk soon with PPLs walking out with their wingly pax and instructors earning nothing nor building hours because the experience flights/trial lessons have dried up.
Having looked at the number of pilots signed up to wingly together with 73k likes on Facebook and the recent media exposure, if allowed to continue, this will fundamentally change the chances of getting a job as a pilot - PPLs hour building for professional licenses will find that getting that first job has just got a lot harder.