Don't know if the pax are suddenly empowered by recent media coverage but this guy will inevitably be portrayed as the victim since he couldn't choose his own upgraded seat.
Some more video in this update from the
Daily Mail:
British Airways kick couple off after they demand upgrade | Daily Mail Online
British Airways has become the latest airline to come under fire in recent weeks. Today US-based Delta Airlines was slammed for throwing passenger Kima Hamilton off a flight for using the toilet during a 30 minute delay when the plan was still on the tarmac.