Because if there is any dispute stemming from equipment failure then they are likely to go for the owning company (school or Ltd co group) rather than the individual. Especially if the individual is young and skint.
with more people flying schools will be able to rent out their planes more. More people will want to sign up to flight schools and they were brought in to their schools indirectly by Wingly. Groups who own the plane will see this as a good way to get a usage rate of a plane and more people will be able to own a plane if the cost of flying can be brought down
There isn't any extra flying being done here though is there? All these sightseeing flights were going to happen anyway with no passenger. right?
Sorry, I don't buy it. trial flights etc. are all very good but should be done by CPL's.