So what but are we really complaining about? The noise around this aspect of regulation change is insanity and does it take food from the mouths of AOC holders any less than the hundreds of FI's at flying schools up and down the land offering "experience flights".
As far as I read it the noise isn't about experience flights around the local area or FIs. Problem is once you introduce an element of getting from A to B into aviation, for whatever reason, no matter casual the "contract" the pressure to get the job done gets ramped up as anyone who holds an AOC or works for an AOC holder knows. The grumbles about wingly are about the fact that it seems with the use of a bit of creative use of language and this website very newly minted non IR PPLs can offer up their services effectively as providing an air taxi service, the potentially lethal consequences of which have been covered by previous posters.
Sadly apart from the odd hint that getting to planned destination might not be possible there's hardly a hint of scepticism or a health warning in Simon Calder's article.