try competitive pricing?
I have a trip booked to LAX next month, having a choice of airlines will I go EK? No, why? Checked the prices and as usual, the EK fare is priced roughly 2,000AED more in economy and 8-10k AED more in business compared to KL, AF, BA, LH are offering. AND if I book Economy Comfort on say AF, its about the same price as EK economy and I get to preview what seats are available before booking, a huge thing for such a long flight down in back.
And get this, start your trip from say DOH (DOH-DXB-LAX) and the business class fare is HALF of (DXB-LAX) or thereabouts on EK on the same flights! (11-12k vs. 22k) I feel, like many who have supported the airline over the years that I won't support this kind of treatment by our hometown airline.
Give us competitive fares, preview seat availability, and economy comfort and I'll gladly book the non stop on EK! Until then, too many good options out there.