newfoundglory
I was just thinking the same thing: The CEO is apologizing for the wrong thing. It's a function of the power and speed of social media today that companies fall behind so quickly (in terms of
PR ramifications) and then simply cannot overcome the tsunami.
Having said that, I'm sure the Chief Spin Docs at UA are with the CEO right now, trying to compose some "press releases" (which today don't involve the "press" at all) and come up with a damage control strategy, which is also nearly impossible today due to the internet.
The younger folks on here should look up "Marshall McLuhan"...