Normalization of deviance?
It may all lead to the predictable surprise.
The hot potato is when any person has any view or opinion on the subject.
Stockholm syndrome. Is it possible that a leader of an iconic brand has actually hijacked and used the leverage for an agenda.
Regimes across the world use the same tactics. Some we agree with (sanctioned) some we do not (the "t' word) all are seen by their respective supporters (cultures) as being morally correct.
It is all about perception.
At the end of the day we need to live harmoniously and get on with it. Agendas that are founded in politics, power, religion and sex will only divide.