As a QF shareholder, I prefer the CEO and the board to run the airine not take part in social engineering.
The board have a responsibility to the staff and shareholders.
The share price has not really improved since the float, no dividends for a few years and really the current price is nothing to write home about.
The airline industry is a fickle business, perhaps best planning for the next SARS outbreak, pig flu, recession etc might be what the CEO and board need to do.