I don't understand why CFIT accidents in IMC are still happening VFR rotary. Especially in Blighty. If this is what this accident turns out to be. As Vertical Freedom said, land and go have a pint or three. Having flown in the UK, landing spots are a bloody luxury, compared to what we have in Canada.
I fly in some of the most extreme weather and harshest environments in the World. Fuel caches very far and few, often at the limit of the aircrafts range. Slowing down or hover taxiing around not really an option unless you want to run out of fuel. Landing spots often hard to find over the Boreal Forest or the mountains in Baffin or High Arctic. Temps maybe -40c and below. SAR often many hours away. A restart on the aircraft probably not possible without APU and plug ins for Tanis heaters. A very very hard decision to land and wait.
A few years back, Xmas eve, my 50th birthday on Xmas day and a party awaiting. heading home to base from a very remote drill camp in a B2 Astar. 44nm from civilization and a few brews after a hard six week tour, got caught in some nasty WX, low vis, icing ya di ya. Press on itis, you bet, thoughts of a good piss up after six weeks, yep. Did I, nope. Landed, shut down and spent Xmas and bday singing to myself in the middle of a frozen swamp for 18hrs. Least I did make it home eventually. Although the wifey and guests had finished off the booze....hey ho....
Better to be alive and miserable for a few hours I figure. Wasn't the first time, won't be the last.