I am one of these who believes that we could offer "competitive" price without reducing salaries and benefits...
And I think that our excellent financial position is not core of problem.
But milions of eurs spent inefficiently on administrative and stupid ideas -are problem. ( CEATS, quality,security...to name a few of it)
As I pointed out earlier, lower customer price doesn't mean anything bad for safety and personal benefits of operational persons.
How much is 4 eurs per ticket in Europe too much?
My recent bought tickets :
1500 NM- 2,99 eur-nov 2016
2000NM-20 eur
2000NM -18
1500-4,99
2000-12
......
Even legacy carriers,
Easily takes you 1000-1500 NM sectors within Europe for less than 50$ ( terms andconditions apply
)
If we aren't competitive soon or later someone will realize how to reduce these costs.