I've formed the opinion that an increase in the go around rate may well be a good thing. More acceptance of it, less landing risks and a cultural change that an occasional go around is to be expected in normal operations. I went around recently at a major airportwhen the wind suddenly swung around from a head wind to a 12-19 tailwind, all properly done, short P.A. when time permitted and an into wind landing. Mentioned it to some colleagues who seem to think it was a drama. It's a relatively simple manouver not an emergency.