Probably lost in translation
Or 'lost in transition'
I got the impression that they were trying a yawing turn into wind from a downwind (or cross downwind) approach - ie a very low speed downwind quickstop.
Hence my comment to keep the nose down a bit to retain speed and ETL until that yawing turn is completed and the need for lever to help hold the height until facing into wind and finishing the approach to the hover in the time-honoured fashion.
Whatever they did, they seem to have completely porked it.