If you have the money to pay for 'The Residence' then you presumably have a jolly nice home or can afford to go out somewhere that others consider very special.
Having a pilot's view and control of a flight is very enjoyable, but the other things (eg entertainment systems, wine, food, massage,etc) all seem to be aimed at disguising the fact that for most people being in an aluminium tube for more than a few hours at 37,000 ft is actually a bit dull
Quite why a non spotter would fly from the US to Europe via the UAE is beyond me