I well remember Go starting Scotland to DUB services for £20. Within an hour of the press release MOL was offering the route for £5. Go dropped to £10 and MOL went to a £1.
Less than 6 months later MOL had the route back to himself and a lot of pilots were muttering "told you so". You can either detest his business tactics or applaud them. I can never decide which way to go!
WWW