Give it time skip, and soon a lot of analytics will be done via social media and smartphones, it's clearly the way things are going.
It's always naive to write things off while they are still in their infancy (and in the grand scheme of things, social media is in its infancy, we are just at the beginning of what we can eventually do with it), for example, people were quick to write off the rise of the low cost airlines in their infancy, but now seems to be the way all airlines are going.
We already have smartphone tracking for the purposes of traffic and congestion management, as well as analysing times through certain points (airports using blip track technology for example), and social media is already a huge outreach for pax into business, believe me, a time will come when alaytics will use social media as a measurable demographic. Like I say, to say it won't be at this stage would be very very naive indeed.
But back to MAN.........
San Fransisco starts tomorrow, lots of fanfare surrounding the launch, great to see it on the departure boards at long last.