I work in analytics
Social media is generally the realm of the intern or a junior. It has the behaviour of an echo chamber where like minded people can be misled to believe that they are in a different position than they actually are. Best examples are Alex Salmond convinced he'd won the referendum and more relevant, Corbynistas who thought JC was the messiah due to the number of positive tweets. Proper, rigorous sentiment analysis is rarely achieved on twitter as it's 1) Hard to do 2) Widely open to objection at senior management level and 3) has no measurable ROI whatsoever
Been in two many meetings on that one
