Beer Baron- you actually hilight Keg's and the others(I assume that's where I fit) quite well.
The key statement is the one you included "Qantas embarks on a political campaign the likes of which it's never previously done"
I don't remember AJ championing Indigenous rights personally. I don't remember the Qantas logo prominent at the Sorry day marches. The referendum regarding Indigenous inclusion in the Constitution has never been held. If it is such a strongly held view by the Qantas executive why is not still being pursued. Personally I wouldn't even know what the Recognise logo looks like but I don't recall any aircraft having the Roo holding the Indigenous flag.
Your post is absolutely correct, but directed at the wrong people-double standards and authenticity indeed.