Personally, I find it quite appealing. Of the threads stating buying or not buying a type rating, most of the pessimists state that the 6 landings required for the sign-off is insignificant and pointless in adding value to your CV. This offers 100 hrs flying the line; now that's got to put your CV higher in the pile in the future, and allow you to make some good contacts.
Personally, I'd prefer to spend this money from the savings I will have made doing the modular route (compared to the integrated).