Sued by EU now, 60 Million US. Google CX + Lawsuit + Fine and it'l make you cry.
Between lawsuits, fines, fuel hedging loses and the everyday fuc**** blunders made (e.g. EFB etc. etc.) there is no hope.
No matter how much productivity we give or they take - The "Time to Win" window has closed as productivity gains or the CX/Dragon rebranding spending spree will NEVER ever make up for the sadly reliable steady stream of cash spewing fuc**** blunders from the "Swire" managers or our own 3rd floor un-manegers. RIP