PPRuNe Forums - View Single Post - LEVEL: New Low Cost long haul from IAG Group
Old 20th Mar 2017, 10:50
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Direct Bondi
 
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What's the crack behind the name Level then?
Surely there must be a better name like Tryingtoshaftnorweigen.com
The name Level is pertinent to restoring a ‘level playing field’ in the Open Skies Agreement.

Additionally, Norwegian is highly proficient at “shafting” themselves without help from others, as demonstrated last summer;

“Thousands left stranded over the weekend as Norwegian Air cancels 30 flights”

http://cphpost.dk/news/thousands-lef...0-flights.html

This is a smart move by IAG in establishing a separate low cost airline. If IAG legacy carriers had lowered their fares below Norwegian’s on the same competitive routes, Norwegian may have had an antitrust (US) and/or competition law (EU) claim against IAG. This way they are competing on the same Level.
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