To me this campaign seems a bit excessive. I run a small website with a forum but I too have been getting 'not secure' warnings when I log in to my own forum. Google is pushing for everyone to switch to https but for me this is just not a real option. Why would I want to encrypt everything when all we're doing is talking about old aeroplanes? Security is very much in the hands of the user, if you don't use the same password for several sites then the chances of something going wrong are very small. I would prefer it if Google would stay away from pushing this on everyone as it may end up driving users away from smaller, enthusiasts sites and forums. Just my two cents of course.