Some valid points there banner but in fairness to Shannon the airlines all know it's there and they know the data on route capabilities - the airport has had all manner of services to all parts of Europe and the UK in the last number of years - many have worked transatlantic in particular - however airlines will deploy their assets where they get the best return and at the moment for the main carriers that's into the big hubs - Regional access to European cities has been tried over and over and seems to repeatedly fail so you have to ask yourself the question why ? I wouldn't be so quick to blame airport management - it's their job to get the routes not to fill them