UK domestic using ATRs for the sort of routes that are too small and uneconomic for the 737 crowd. Not interested in the ex-buzz French routes as suggested on another thread. All the senior team appear to have good airline management background and histories
Individual presentation on the company, then an informal and relaxed interview with 2 management pilots.
Oniva is merely a temporary name - probably a £100 off the shelf limited company. The real name will be released when it all goes public.
Good luck to them. They appear to be alot better organised than NOW (or IF or whatever it will turn out to be!)